Which platform should I advertise on?

With #algorithms in play, paid advertisements can be great ways to increase #engagement with your accounts - and your sales. But which platform(s) should your business #advertise on?

When selecting a platform to run #ads on, it is important to consider the 3 following factors:

Your #product or #service: The type of product or service you are marketing can drastically alter what platform your business will see the most #ROI on. For example, if you are selling a product like jewelry, Instagram would be a wonderful platform to focus and advertise on so that potential customers can easily shop on your profile. Instagram is also a very visual platform, so products/services (like jewelry, photography, and/or videography) typically sell well on this platform when they are presented in an aesthetically pleasing way. If you offer a professional service like bookkeeping or property management, you would likely see more return from advertising on Google or LinkedIn. If you are advertising an event, Facebook may be a solid way to promote since you can easily add events to your business page and boost them.

Your industry and audience: For example, if your company is in the real estate or property management industry, you will likely see the most return from #geofencing on #Google, as prospective clients or residents typically surf the web for new places to live or a company to manage their assets. On the other hand, if your business is in an aesthetic industry like photography, videography, beauty, clothing etc., Instagram and/or TikTok are ideal, visual platforms to #advertise on to best showcase your talents/products. Your audience (demographics) also plays a HUGE role in where you should allocate your ad spend. Younger generations typically tend to venture on Instagram, Snapchat, and TikTok, whereas older and/or professional-age generations tend to stick to LinkedIn, Facebook, and (with some exceptions) Instagram.

Your ads budget: Platforms like Google and LinkedIn typically require a higher point of entry for ad spend, whereas Snapchat, Instagram, and TikTok require less funds to see impressions. If you have $50-$100 to spend on ads per month, it may be best to stick to the latter. Have over $100 to spend per month? You may be able to venture into Google and LinkedIn ads if applicable to your #targetaudience

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